Jude Gold of The Jefferson Starship on the PranaWire Rudra Musical Instrument Cable:
"Describing the improvement in tone that the Pranawire brings is difficult to put in words, but very noticeable in sound. It's just clearer, more organic. Kind of like the experience of being used to an average pair of sunglasses and then switching to a high-end pair — suddenly, there's this added level of clarity that not only transcends the previous sunglasses experience you had, it surprises you because you didn't even know a higher-clarity experience was possible!......
It's really a more dimensional sound, kind of like watching standard def TV and then switching to watching the same program in HD --- you don't wanna go back!
I think in real world guitar terms, that means that you hear the subtleties — the the fingers on the strings, the individual strings (i.e., each note in a ringing chord), the dynamics of striking the strings more loudly or more softly versus heavily struck picking dynamics --- are all noticeably enhanced.
And that effect is great for humbuckers, which can sometimes have a murkier sound—more forgiving to the player, but arguably less expressive than a single coil. Paired with humbuckers, the Prana seems to "let more frequencies into the party," so to speak, or at least present those that are being produced more clearly.
A three-dimensional tone that fills the room -- that's what we all want, and the Prana helps us get that!"